Hello! I’m Lydia Baillergeau—that’s by·air·jo.

At my core, I am a passionate storyteller focused on connecting brands with their audiences by creating memorable visual narratives that break through the noise, spark curiosity, and evoke emotion. Currently, I am a Creative Director at SurveyMonkey overseeing a small but mighty team of animators, designers, videographers and editors. View my Linked-in profile to learn more.

CREATIVE DIRECTOR | BRAND DESIGN + VIDEO

SurveyMonkey

In 2017, Surveymonkey went through a deep brand refresh that included a new mission: “Power the Curious.” 
I joined in February of 2017 to build from the ground up; an in-house video studio focused on crafting compelling stories that showcase the power of SurveyMonkey. Since I joined in 2019, my role has expanded to include overseeing all brand design for our portfolio of products.My days are spent weaving visual stories, helping guide and shape the evolution of the SurveyMonkey brand, and directing video, web experiences, and campaigns from start to finish. Whether it’s a video that is 20-minutes long or an integrated marketing campaign, it’s my goal to create emotionally engaging content.

My days are spent weaving visual stories, helping guide and shape the evolution of the SurveyMonkey brand, and directing video, web experiences, and campaigns from start to finish. Whether it’s a video that is 20-minutes long or an integrated marketing campaign, it’s my goal to create emotionally engaging content.

CREATIVE DIRECTOR | BRAND DESIGN + VIDEO

Upwork

I joined Upwork (formally Elance-oDesk) in 2014. The company undertook the ambitious task of rebranding from Elance-oDesk to become Upwork and there was a tremendous opportunity to breathe life into the brand via emotive storytelling.

My time at Upwork was full of interesting and challenging projects. From directing and producing Upwork’s first-ever video series of customer and freelancer stories to designing animated customer onboarding videos, my video work filled out a previously empty YouTube channel. I also had ample opportunities to put my love of good old fashioned typography and visual design skills to use by building out tons of print and web collateral for all areas of the business.